Although people rarely put an extensive amount of thought into their marketing materials, their quality can make or break how people view your business worldwide. All printed pieces that showcase your business’s products or services are representing you and your company in a very tangible way when presented to international customers. These printed materials should not only help sell what you do but who you are. Not sure where to get started? Let’s break down Profi Solution’s top five tips for developing amazing marketing materials for your global business.
- Decide how you want your business to “feel” internationally.
Your business brand is much more than a clever logo and slogan – it’s the combination of everything you and your company represent. Whether that’s your products, your community involvement, or your mission to serve your customers and clients, your company brand is all about the “feeling” that surrounds everything you do. Deciding how you want your brand to be perceived by potential clients and customers is the first step in creating printed marketing materials. As you are doing business around the world, examining the tones your brand conveys is important to ensure you’re reaching all of your target markets. If you plan to do business in several global markets, try to pursue a feeling that can be shared easily in different cultures. The overall feeling you’re striving to achieve will guide the design process to create brand consistency through the different countries you work with.
- Focus your sales and marketing pitch on your customers.
The customer reading your marketing collateral needs to be at the center of every design and content decision that you’re making. A good place to start is by asking yourself why a client or customer should care about your products or services. Why do they want to work with you? What do they feel they gain from your business? From there you can design marketing materials to be filled with graphics and content that answer these questions. When your business is local, answering these questions is usually a simple step. However, when you are doing business internationally, you need to break down each community you work in and dig deeper to find the value you bring them as a brand.
- Take your time when writing the content
If beautiful design is king, than well-written content is queen. You need to slow down when writing the content for your marketing materials and evaluate what you’re saying and the value it brings to your company image. This is even more important when doing business overseas, as all of your writing and design will require a second look to make sure nothing could be construed as offensive or confusing in an international market. Take some time to learn more on how messages are delivered in the markets you are targeting and consider always teaming up with a local that can help with language and idioms. Finally, it may sound simple, but spell-check everything, have another set of eyes or two proofread, and always make sure you’re maintaining factual accuracy.
- Make sure all of your bases are covered.
You never know what kinds of marketing collateral you’re going to need as each country and region has a different approach when it comes to these materials. Make sure you have every box checked before you get into a situation where you’re under prepared. Brochures, flyers, stationary, packaging, posters, and presentation pamphlets are all good things to have on hand in case you need them. Having the appropriate materials will stand up during international delivery and it is always important to make sure your packaging meets foreign requirements.
- Don’t go it alone.
Designing marketing collateral is necessary, but isn’t easy to do by yourself when it goes to the global scale. Having a seamless, professional look can be a key factor in winning new business – or expanding your business to regional or international markets. Luckily, Profi Solutions can help you create amazing printed marketing material for every circumstance you and your business may encounter. Let’s work together to make your next sales meeting go seamlessly. Working with clients from all around the world, Profi Solutions can definitely help you in getting a better insight. Check out our portfolio of design work here, and begin to imagine the wonderful possibilities that are available to you.
By Andy Aiyer from ProfiSolutions, part of ZG Worldwide Consultants - Member of Global Chamber Chicago
Contact Andy Aiyer today at firstname.lastname@example.org, or give him a call at (217) 721-9927, and he can get started creating amazing marketing materials for your business today.