Most business opportunities are somewhere else.
Even if you live in a big metro like Chicago, more than likely over 99% of business is in other metros. Even for top GDP countries US and China... 85% and above of business opportunities are outside your country.
Why go after 1 customer next door when 99 are down the street?
As it is now, in the U.S. less than 1% of companies export, and of those, over 50% export to only one country, and of those, over half of them are either Mexico or Canada. That means that only a very small fraction of U.S. companies export to more than one country, and only a small sliver reach beyond North America.
And so less than 1 company in 100 are going after 85% of the world's opportunity, and 99 out of 100 are going after 15%. Which makes more sense to you?
It's a good question. It can be a lot easier to sell next door. We get that. Doing business in another metro in your own country, or in another metro in another country... can be tricky. You need to know more... logistics, legal, banking, marketing... plus partners and customers.
How do you best reach them? How can you trust that you'll find new customers in new markets, and get paid?
That's the fun of cross-metro, cross-border and global business. Yes I said fun. It's fun when you've got a team that understands different cultures, regulations and situations... so that you can prioritize markets, reach them and sell to them.
That's why we're here... to help you grow within your country to other metro areas, and across borders to other metros. Global Chamber® is the only organization in the world with hundreds of locations and a mission to help executives grow their business from anywhere to everywhere, while collaborating with organizations in every metro area. We've created our global growth tribe for YOU... reach out for warm connections to bridge the gap between metros.
Those of you reading this in the global tribe understand... you wouldn't have it any other way. And you're smart enough to know that you need help. No one should go global alone. But you need bridges to partners, clients and resources... to optimize your success. That's what we do.
You know that if you can successfully sell to different markets your risk is actually reduced because your business will benefit from the portfolio effect... as one market slows, another speeds up, and you're now insulated from the impact of the economy of one metro, region or country.
Most SMEs though don't have the resources needed to go after foreign markets without more than a little risk. That's a big issue. And so we bridge the gaps.
And isn't globalization dead? Doesn't that mean that global business isn't a valid goal?
Ha!! O contraire, mon frere.
The world has never been so attractive, despite the noise you might hear from politicians and populists. Global markets haven't changed... they keep growing. If you and your country don't participate, someone else's will. And so what does an SME do? Better get going global, quick.
Chances are you're under-invested globally. Reach out to the global tribe... we'll get you there quickly and effectively. Don't wait, and don't listen to the noise.
Global Chamber® helps you create bridges to cross metro and global opportunities to grow your business.
Contact us to create your next bridges to success.
Global Chamber® Chicago